When ‘Just’ Really Is Enough (April 15)

Although Nutriment is no novice when it comes to dynamic, new product launches, bold range extensions and the bedding down of a dynamic, more upmarket brand identity which set this Camberley-based business apart from the rest of the RAW dog food fraternity; it’s fair to say that not even Suzanne and her team weren’t expecting the avalanche of rave consumer anecdotal and sales orders they secured for their recently revamped ‘Just’ portfolio at Crufts 2015.

With Nutriment sales up +107 % these last 12mths, & production capacity + 113% there has been much for the tight-knit team to celebrate, especially following the successful launch of their ground-breaking Dinner for Dogs range; an extensive, single portion portfolio of meticulously prepared RAW meals for discerning, smaller dogs.

According to co-founder, Suzanne Brock, ‘Just is our building block range for those breeders and dog owners who want to adopt a more hands-on approach at meal times. These products provide the perfect foundation blocks for anyone looking to create a more personalized recipe that either accommodates their dog’s distinct taste preferences or takes into consideration a pet’s specific digestive/allergy impediments. For us the striking black and white photography employed on our latest packs was the perfect final touch for spelling out this range’s simple, back-to-basics mindset.’

Available in: Duck, Chicken, Turkey, Offal & Vegetables + the Just range is diligently designed to assist any working dog’s recovery times, maintain their lean, super-charged physiques and reward deserving taste buds for never giving less than their best.