Nutriment’s upward trajectory continues unabated in 2016 with the welcome news that Camberley’s best-known pet food producer has just joined Ocado’s premium stable of pet food, providing a welcome ‘raw’ perspective with six of its core lines: Salmon, Chicken & Lamb, Beef, Turkey, Lamb and chicken sitting alongside the new Laverstoke offer.
A close-knit partnership with one of the UK’s most forward-thinking retailers provides perfect symmetry for Nutriment, a young, bustling, family-owned business that began life itself as an online, home delivery pet food pioneer, offering top-grade BARF recipes to today’s more conscientious pet food customer.
According to sales director, Peter Nicholas, ‘the timing for such a mutually beneficial partnership couldn’t have been better for our coming-of-age pet food operation.
‘We’re now at that point in our life when we needed to align with a forward-thinking retailer with a broad, nationwide reach. By working alongside such an esteemed online operator we saw a partner who could help us spread the raw story without compromising our commitment to a resurgent independent sector. ‘
This latest coming-of-age moment comes quick on the heels of forging enviable ties with Laverstoke Park Farm which has resulted in a brand new purpose-built facility, a new tier of ‘organic orientated’ pet food meals and a welcome foray into nutritionally indulgent pet treats.
’I feel that ‘raw’s moment is now and the future success of superior, nutritiously-dense pet food rests with the likes of well-connected retailers like Ocado backing the right brands to take
the raw story forwards, because still, too many dogs are suffering in silence from bland, nutritionally vacant diets.