Why raw?
Cleaner Teeth
The nutritional qualities of our food help to strengthen the immune system against infection and remove plaque.
Healthy, shiny coats
Our natural, raw ingredients help your pet maintain a softer, shinier coat and healthier skin.
Fewer allergies
Eating food with a better nutritional profile helps prevent skin allergies.
Better digestion
We use biologically appropriate ingredients, so our recipes are easy and gentle on the gut.
Less poo
Easier digestion = healthier guts = less waste.
The nutritional qualities of our food help to strengthen the immune system against infection and remove plaque.
Our natural, raw ingredients help your pet maintain a softer, shinier coat and healthier skin.
Eating food with a better nutritional profile helps prevent skin allergies.
We use biologically appropriate ingredients, so our recipes are easy and gentle on the gut.
Easier digestion = healthier guts = less waste.
Take a look at our gut microbiome study for more raw benefits here.
It means more when it's raw
Moving to raw
There seems to be a misperception around the idea of switching animals to
a raw diet. Despite raw food being the natural diet of all animals, with biologically appropriate ingredients being the best choice, it seems that conventional pet food products are still considered as the easiest and safest option by some pet owners. We’re committed to changing these consumer attitudes.We recommend that you make a simple and straight switch to our raw foods, starting with your pet’s morning feed. Do remember that Nutriment is a complete formula and does not require any supplementation. Our in-house nutritional advisors are always available to advise on switching to a raw diet and can help with any questions or raw queries you may have. It is a good idea to ‘go back to basics’ when approaching the raw diet. Keep it simple for yourself and your pet.
Transition guide
For those who would rather have a slower transition to raw, follow our guide:
25% Raw
75% Regular
50% Raw
50% Regular
75% Raw
25% Regular
100% Raw
0% Regular
Gradually increase the amount of raw food over 5 days to help them get used to their new diet.


